Ways Custom Designed Displays Can Enhance Your Marketing

20 August 2015
 Categories: , Blog


As the name suggests, custom designed displays are stands that have been manufactured to your business' individual specifications. As such, these tend to be more expensive when compared to their modular and pop-up counterparts. However, these displays give you the discretion of being as creative you want to be when presenting your brand's goods and services to potential clients. Here are some of the ways that custom designed displays can enhance your marketing.

You get a chance to elevate your brand

Brand elevation is especially important during trade shows and exhibitions. You will be in competition with hundreds of other display stands, so how can you make your business stand out? An exceptional display will be custom built with both your target demographic as well as business' marketing strategy in mind. In addition to this, you get the chance to be over the top when it comes to your logo display and brand name. Thus, even when the products have run out at your stand, you can still be assured to make an impact with prospective customers who will not forget your business name.

They are versatile

Another advantage of custom designed displays is that you get to make the decision on what they look like. You are not restricted to measurements, colours, the materials used and more. Having a myriad of more options than when using conventional displays gives you a chance to be as creative as you want, thus making a larger impact. For instance if you are a brand that values the environment, you could opt for eco-friendly options for your stand. This is turn communicates to eco-friendly customers that you are a green company.

You can provide additional information on the stand

One of the restrictions of conventional stands is that you have to make the most of the space that you have paid for. For instance, you may opt for a modular display, which is bigger than a pop-up, but the space provision may only be enough for your goods and not much else. With a custom designed display, you have the ability to ensure that everything that you would want to go on the display will be incorporated into the design. As such, you are not limited to simply displaying your products. You can also include brochures, provide information on discounts or offers, and include contact information that the potential customers can take home with them and so much more. You do not even have to bombard the prospective clients one on one, as they can easily select what they want from your stand and take it with them as they leave, thus promoting your business way after the trade show is over.

For more information, contact a local display design company.