In today's highly competitive business landscape, anything that makes your business stand out in the market place deserves your attention. Good signage is an effective way to draw customers to your commercial doorstep, but it needs to be well-thought-out in order to deliver maximum impact. Here are a few essentials you should take into account when you are designing signage for your business.
Place of use
When designing signage for your business, it is important to first establish where it is going to be used. Interior signage is usually required to inform or direct customers that have entered your commercial premises. Outdoor signage, on the other hand, stays out there to grab the attention of potential customers, sending them an open invite to enter your building. Knowing this, your signage should be made to hold up against the conditions of the place where it will be used. This is especially so for exterior signage, which may be subjected to inclement weather elements, such as rain, hail stones and strong winds. You may need to accessorise your exterior signage with heavy-duty protective glass to make sure water does not get inside and/or the wind does not blow away the signage. This way, your signage will not only be protected from harsh weather but also remain visible for everyone to see.
If your customers cannot clearly see your signage, they might miss a chance to know about your business and/or what you have to offer. Therefore, it is essential to ensure your signage stays visible at all times. For example, if you operate business until late into the night and want to use external signage, consider mounting it high on the walls of your building and make sure it is illuminated for people to see it at night. Your internal signs might not need to be illuminated if you have good indoor lighting, but you should make sure they are placed where customers can easily see and read them. In that regard, it would be a great idea to let your non-illuminated internal signs hang from the ceiling of your building.
Your signage is not just there to be seen. It is meant to convey important messages about your business to customers. It could be that you want customers to know about new products, price reductions on selected items, a recently opened store in another town and so on. Whatever the message you want to communicate, you should make sure it is simple, clear and concise to eliminate any ambiguities. Effective signage should generally include a headline, informative text and a call to action.