Your private car almost certainly always demands money from you. It needs gas, maintenance and repair service, auto insurance, etc. to stay on the roads. But what if you could get paid for simply driving around in your car? Sounds too good to be true, right? Well, this is possible in Australia thanks to the "paid to drive" concept. This is a relatively new advertising concept that seeks to use regular drivers as a tool for marketing a company's products and/or services.
In essence, what happens is that a company that wants to advertise will apply sizeable sheets of printed vinyl decals on the exterior surfaces of a person's car and pay the individual for going about their daily routine while travelling in the car. This is a perfect marketing method for businesses that do not own large fleets but favour the use of car wrap advertising.
However, as you can imagine, many regular Australian citizens are willing to sign up for "paid to drive" programs, so they can get some extra cash. If you are also considering joining such programs, you should first know what advertisers are generally looking for when they're selecting drivers. Here are some top things most companies consider.
Distance travelled. How many kilometres does your car cover every week or month? This is the most important consideration because it greatly impacts how much exposure the ads will get. Remember, ads are only effective when they are seen by the target customers. Generally speaking, the greater the distance you travel by car, the greater your chances of being allowed to join the program. This is because businesses want their ads to get maximum exposure, which can only be achieved by ensuring that you drive a lot.
Where you drive. What kind of routes do you normally travel by car? Do you drive in densely populated urban areas or on sparsely populated rural roads? Keep in mind that the ultimate goal of "paid to drive" advertising is to ensure that as many people as possible get to see the ad. Therefore, you stand a greater chance of being selected for the program if you normally drive on town/city freeways and highways rather than on roads in rural areas.
The type of car you drive. Even without car wraps, high-end luxury cars tend to grab more attention than standard cars. Therefore, the kind of car you drive can also influence the decision as to whether or not you will be selected to be part of the "paid to drive" program.
Signing up for "paid to drive" programs is often free and simple—so what are you waiting for, sign up today!