Your private car almost certainly always demands money from you. It needs gas, maintenance and repair service, auto insurance, etc. to stay on the roads. But what if you could get paid for simply driving around in your car? Sounds too good to be true, right? Well, this is possible in Australia thanks to the "paid to drive" concept. This is a relatively new advertising concept that seeks to use regular drivers as a tool for marketing a company's products and/or services.